One can easily discover -when researching facts about SEO -an ongoing debate among marketers about keyword tags. Just how useful are they, really? Somehow the effectiveness of keyword insertions seems a little ironic, perhaps, to a novice. This could be partly because every book sold on Amazon can be “tagged” with certain key words and this enhances the opportunity for that author’s work to be seen by potential buyers. Yet experts in search engine optimization often claim the majority of these words when used as ‘tags’ are of little value. Let’s take a quick look at both sides of the argument.
According to one expert in the field:
“As of April 2007, the professional standpoint on keyword tags is that they have little to no effect on search engine rankings,” or so claims one “full service SEO solutions firm” located in the Boston area. This firm’s website goes on to point out, as web pages get ranked for the words found within the keyword tags it is mostly because those keywords can also be found somewhere else within the web page, not necessarily because they happen to be in the keyword tag. In the mind of several blog writers on this topic, the use of keyword tags can help to satisfy these objectives, at least: 1) it can help explore variations on primary keywords, and 2) identify which misspellings may be the most common when searchers try to target certain web pages. So, when all is considered, this firm concludes that using keyword tags will not hurt a web page, but the benefits of including them in your marketing strategy still remain few.
Though somewhat uncommon, here’s the opposing view:
Actually, as hard as a researcher might try, he or she won’t find a polar opposite opinion to the one expressed by that SEO solutions firm mentioned previously. Instead, you’ll likely find some occasional feedback that’s positive regarding Meta Tags. The “meta” stands for “metadata,” which indicates the kind of data these tags give you. As to their function, meta tags are short phrases of text that describe a web page’s content. And you don’t find these tags on the page itself, rather, you see them only within the page’s html code.
So, do they help with SEO?
The consensus among online marketers who use meta tag strategies a lot seems to run along these lines: “Yes,” but as one marketing consultant states, “not all of them and not all of the time.”
In line with this school of thinking is the notion that some meta tags definitely help you to get the word out while others are a waste of your time. For instance, if you know from research that your book title stands as unique (hardly anyone else has written on that topic), you would be foolish not to incorporate keyword tags that clearly point to your subject matter, or genre. In either case, if a marketer is going to use meta tags he should know the ‘ins and outs’ of those tags. Here are four kinds to be aware of:
- Meta Keywords Attribute: A string of keywords you feel will be important to the page you are dealing with.
- Title Tag: The text that appears at the top of your browser. Search engines consider this text as a “title” for your page
- Meta Description Attribute: This is basically a quick or brief description of the page
- Meta Robots Attribute: this tells the search engine crawlers, known as “robots” or “bots,” what to do with the page.
If you want to find out whether a certain page is using meta tags, just right-click anywhere on the page and select “View Page Source.”
The most important one of the four:
Experts tend to all point to the Title Tag as the most important of the four types. This is likely due to the fact they carry a real impact on search rankings. Also, these are the only one of the four categories that are visible to the average user. You can find them at the top of your browser when you are involved in an organic search or when looking for a PPC landing page.
This practice is useful when you wish to give the web page a single, primary title for the user, yet also want to simplify that information for SEO purposes. This aids the user who is opening multiple tabs on his desktop -or, shuffling back and forth between tabs.
The Meta Description Attribute is another highly useful meta tag worthy of mention. Although Google has said that keywords in meta descriptions won’t affect your Google ranking; nonetheless, a compelling description tag can draw searchers in and cause them to click through from the SERP to your site. This really holds true when the description includes various keywords a searcher is looking for.
Can a person use Meta Tags himself for Search Engine Marketing?
Yes, you generally don’t need programming skills to implement the inclusion of tags. However, smart publishing and book marketing service providers like Dragon’s Press can take the guesswork out of the process. These one-stop assistants for writers and artists have the knowledge and experience to get your book noticed on Amazon, and then sold. Over time the writing community has discovered just how useful these services have become. Search engine optimization is a science, and one that writers are finding to be constantly evolving. Surely, this type of knowledge is worthy of acquiring!